设计人见人爱的产品 英文影印版 作者:(美)斯科特 赫夫 著 出版时间:2018年版 内容简介 该如何创造出能够成功迎合消费者的产品?在这本实用书籍中,你可以从该领域中*棒的产品设计者身上找到答案,他们来自Facebook、LinkedIn以及其他一些正迎头赶上的竞争公司。你会明白如何发现并阐释消费者的痛点,学习如何用其来指导团队产品设计中的每一步。《设计人见人爱的产品(影印版)》面向设计人员、产品经理和其他希望能够与设计人员沟通的读者,任何想为产品创造过程添砖加瓦的人都应该阅读这书。理解客户的确切身份、他们的所想以及如何设计出取悦他们的产品学习成功的产品设计人员所使用的框架和原则将5种状态融入产品界面的每一处,以增进转换效果并减少用户所感知到的加载时间发现AppIe、Amazon以及Linkedln用于帮助团队有的放矢、快速决策的会议技巧理解用户使用设备及完成任务的方式,设计出在各种条件下都高效的界面学习成功的设计人员是如何创建出能够抓住用户本质需求的工作原型利用心理学研究成果,创造出形成习惯的、感情注入式体验 目录 Acknowledgments Preface Chapter 1 Why Products Exist What's Product Design? Product Design's Heritage Why the History Matters What the History Tells Us So What? Shareable Notes Do This Now Interview: Keenan Cummings Chapter 2 How to Create Products People Want Avoiding Ego-First Development What Does a Product Designer Do? Shareable Notes Do This Now Interview: Amy Hoy and Alex Hillman Chapter3 What Are We Building Here? Defining What to Build Shareable Notes Do This Now Interview: Sahil Lavingia Chapter 4 User Interfaces Begin with Words Really? Start with Words? Creating User Flows Writing Your Screens Traits of Good Interface Copy Shareable Notes Do This Now Interview: Jon Troutman Chapter 5 Tangible Trumps Theoretical Prototypes: Worth 1,000 Mockups Bigger Than a Buzzword Goals of Prototyping Readying for Consumption Shareable Notes Do This Now Interview: Pauly Ting Chapter 6 The Mechanics of Interface Design The Push and Pull of Prototypes Versus Pixel Perfection The UI Stack: Five States of Interface Design Ergonomics: Thumb Zones and Tap Targets Cross-Platform Design Shareable Notes Do This Now Interview: Diogenes Brito Chapter 7 The Psychology of an Experience Products and Psychology Shareable Notes Do This Now Interview: Jonathan Badeen Interview: Josh Brewer Chapter 8 Interpreting Feedback and Leveling Up Your Product It's a Creative Journey, After All Leveling Up Don't Squander Your Gains Shareable Notes Do This Now Interview: Ruby Anaya Chapter 9 Shipping Is an Art-and a Science The Invention Versus the Manufactured Article It's Ready When It's Ready Being Chief of Everything. Interview: Josh Elman Interview: Cat Noone Appendix: Further Reading Index About the Author