回报：形成我们动机的隐藏逻辑 [英文原版] Dan Ariely 2016
CONTENTS
INTRODUCTION
From Tragedy to Meaning and Motivation
On the complexity of motivation, and a personal story
CHAPTER 1
How to Destroy Motivation, or: Work as a Prison Movie
Why it’s astonishingly easy to demotivate someone
CHAPTER 2
The Joy of (Even Thinking That We Are) Making Something
On our deep attachment to our own ideas and creations
CHAPTER 3
Money Is from Mars, Pizza Is from Venus, and Compliments Are from
Jupiter
Why money matters far less than we think
CHAPTER 4
On Death, Relationships, and Meaning
The crazy urge for symbolic immortality, and how love conquers all
EPILOGUE
The Answer to the Ultimate Question
The mystery of motivation, in summary
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
WATCH DAN ARIELY’S TED TALKS
RELATED TALKS ON TED.COM
ALSO FROM TED BOOKS
ABOUT TED BOOKS
ABOUT TED
NOTES




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