胸有成竹：利用内容来释放你的影响力并吸引那些对你重要的人 [英文原版] John Hall 2017 CONTENTS FOREWORD ACKNOWLEDGMENTS INTRODUCTION 1 HOW YOUR CONSUMERS ARE CHANGING 2 WHAT CONSUMERS ARE LOOKING FOR IN BRANDS THEY TRUST 3 BUILDING RELATIONSHIPS BY HELPING OTHERS 4 BEING TRANSPARENT AND LIKABLE 5 REMAINING CONSISTENT AND BOOSTING FAMILIARITY 6 BROADCASTING YOUR MESSAGE THROUGH CONTENT 7 MY JOURNEY 8 THE GOLDEN RULE OF COMMUNICATION 9 BEYOND THE MARKETING DEPARTMENT 10 POPULATING ALL STAGES OF THE CONSUMER JOURNEY THROUGH STRATEGIC DISTRIBUTION RESOURCE LIBRARY NOTES INDEX
