胸有成竹：利用内容来释放你的影响力并吸引那些对你重要的人 [英文原版] John Hall 2017CONTENTSFOREWORDACKNOWLEDGMENTSINTRODUCTION1 HOW YOUR CONSUMERS ARE CHANGING2 WHAT CONSUMERS ARE LOOKING FOR IN BRANDS THEYTRUST3 BUILDING RELATIONSHIPS BY HELPING OTHERS4 BEING TRANSPARENT AND LIKABLE5 REMAINING CONSISTENT AND BOOSTING FAMILIARITY6 BROADCASTING YOUR MESSAGE THROUGH CONTENT7 MY JOURNEY8 THE GOLDEN RULE OF COMMUNICATION9 BEYOND THE MARKETING DEPARTMENT10 POPULATING ALL STAGES OF THE CONSUMER JOURNEYTH
